Daily Post. 02. Objectify.

Typography is my greatest obsession, don't know if that is apparent or not. I love this project by Brazilian Designer, Teo Menna, created while at the London College of Communication. The project was to create an entire alphabet out of one object. The idea is very simple, yet the process could be very difficult. Using the same object to create all 26 characters in the alphabet and have each letter still be recognizable.

This is the sort of obstacle that us as Graphic Designers must face on a regular basis. We are given assignments/jobs/commissions that have guidelines. These guidelines, or "rules", given to us are usually pretty restrictive. Whether that restriction is color, size, quantity, money, etc, it all works in the same basic way. We are given those set guidelines for each specific job and we must answer it with the best possible solution within the given guidelines. Sometimes those guidelines can be stretched, however. Though, I as a designer and artist, love guidelines and restrictions, it honestly helps me be more creative.

When I am given restrictions, it means that I have to spend less time racking my brain through the endless ways i could go about answering any certain project. It narrows down my options, that way when I am brain storming I can pick a route and start solidifying my idea(s) faster.

SOURCES: TYPE THEORY & TEO MENNA