ETHOS. ETHICAL. This is my new ethos packaging. Ethos is alllllll about credibility and trust and the ethics of others, especially with celebrities. This package is for Rachael Ray's EVOO(extra virgin olive oil). However, the packaging is all about Rachael Ray herself. Her photo takes up at least half of the space on the sticker. Not only this, but her company's name, Rachael Ray, is also written in her own handwriting. This definitely has her seal of approval, so you know it must be high quality.
INTENDED AUDIENCE. The busy mom.
LOGOS. LOGICAL. Medication is usually something that everyone has in their home. It's usually a staple in most peoples lives. When they run out of a bottle, they put it on the list to pick it up the next time they're at the grocery store. That being said, Tylenol doesn't really have to work too overly hard to sell its product to their customer. The only real competitors it has are the generic versions of tylenol, and possibly Advil and those other brand-name products. This product is straight up facts. It's the Tylenol red telling you whats in the pill and nothing more.
INTENDED AUDIENCE. Adults, both male and female.
PATHOS. EMOTIONAL. I chose Cesar Canine Cuisine as my pathos packaging. It's pretty straight forward with its emotional connection. A cute puppy on the front looking alert and excited. The colors and type treatment have been done up in a way that makes it come across as a higher-end product(when, really, this only cost 55¢). It's trying to appeal to the customer that this is a fancier food than the other products on the shelf next to it.
INTENDED AUDIENCE. Small dog owner, more than likely female over male.
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