Here are some screen caps of the three directions that I had going at the start of today.
The third one was nix'd pretty fast(you're welcome ray and brandon). However, the direction that I'm going in is more of the second idea, but with the aesthetic feeling of the first one. Below is my favorite iteration of what I have so far. I ended up WhatTheFont'ing the American Red Cross's logo to figure out their typeface to use it as another layer of recognition. The font ended up being AkzidenzGroteskBQ-Super.
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