9/15/10

na project 3. detailed narrative.

It's interesting to figure out how to apply the communication channels to a project but still be able to have it relate to the overall fullness of the over-arching project. I decided to go in the route of clothing tags. This gave me a space to write about the company that has a direct influence on the customer while still being a part of the over-arching semester long theme that adds a new layer of collateral. It's hard, however, to be able to fit text onto such a small area.

Narrative can be in multiple ways. In this way I decided hierarchy and a knowledge of how people interact with the product. Cutting the triangle out in the center brings the viewer in to touch the tag, which people already touch. This is trying to get a piece that is already played with to be more deliberately interacted with so they will see the information on the back where information about the product usually lies.