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DP. 28. The Pew Center.

The Pew Center for Arts & Heritage is a collective of seven different initiatives that support and financially back local arts organizations and heritage groups. Before this redesign of their group, there wasn't a single ounce of consistency between throughout any part of the organization. The seven different initiatives had separate logos and The Pew Center had no set identity in itself. The redesign helped fix all of this(thankfully so).

The logo for The Pew Center for Arts & Heritage is what's pictured above. It definitely has a lot going on within itself. There are 8 different colors within this design, 7 for the different initiatives and the 8th one is for the city of Philadelphia itself. Honestly, the colors scare me(and by 'scare me' I mean they aren't the most aesthetically pleasing colors ever chosen by man). In some ways I feel that there are way too many different colors going on within this logo but the concept behind it is fairly nice. However, I feel that the execution behind it could have been refined even more.

These are(possibly) how the different initiatives are represented, and as you can see for yourself, the scalability of this identity has it's issues. The colors on their own are pretty nice, but them all lumped together is a little overwhelming to the eyeballs. Also, the type-face choice is not my all-time favorite ever, though I understand the need for a condensed type-face to make this identity plausible.

Though, after all is said and done, I do enjoy this new identity much more than what originally was put in place.

SOURCES: UNDER CONSIDERATION, JOHNSON BANKS.

IMAGE. ReadingOne. Semiotics.

While reading the pdf, I had kind of a break through while reading this quick little article. I understand what icon is, that is a very straight forward idea. An icon is something that looks like what it is trying to represent, but it isn't that object. It is just pencil on paper, or just light on a wall. Index is something correlates directly back to the object. A footprint on the ground correlates to a shoe/foot. Smoke correlates directly back to a fire. A symbol, however, is something that functions through agreed rules(taken directly from the reading). That one little phrase made symbol click in my head. However, now figuring out which ones are through agreed rules is the struggle.

TYPETWO. ReadingOne. Type Image Message.

Putting type and image together is something that all designers(supposedly) think, breathe, and dream all the time. It is something that we all face and something that challenges us all. Type exists in black and white area whereas image exists in a much more gray area. When putting those two together it makes the viewer have a harder time understanding the information in front of them. The text is more straight forward and the image makes the viewer think more about what is trying to be conveyed across to the viewer. Though there are different ways that type and image go together and depending on those ways, the viewer understands the relationship differently.

DP. 27. Cielo.

Today's find is Cielo, one of the largest payment networks in the world. It's largest market being Brazil. Cielo was originally called VisaNet. However, come June of this year, they will be handling more than just Visa. So, to help keep confusion down they decided an altered name was in order.

I definitely enjoy this branding much more than VisaNet. VisaNet was boring and the colors very unoriginal. Cielo's branding is definitely more modern, open, and more room to breathe. Which is good seeing as Cielo means sky in Spanish. BrandNew does point out that it has some odd angles and varied widths that make it a little shaky. However, getting past those facts, it's still quite refreshing. The light blue with dark gray isn't anything overly new, but it has always been a color combo that I enjoy. I'm curious as to why they decided to chop up certain letters the way they did. Other than that I am pretty pleased with this latest find.

SOURCES: BRAND NEW, CIELO.