infoarch. wurman reading.

so this article was written around 1996, so some of this stuff is a bit out-dated, but still completely relevant today. in fact, this very class that we had to do this reading for is the very answer that wurman was wanting.

The amount of information out there today is crazy-huge and it seems no one knows what to do with all of it. Us as a society were brought up to come across as smart, intelligible human beings to peers and colleagues. It's supposedly looked down upon if we say don't understand something, which makes absolutely no sense. I must say that I suffer from this occasionally, when I'm in class and everyone else seems to be understanding something and I don't quite get it, I just won't say anything and figure it out later. But how can you possibly grow and become smarter if you never ask questions or push yourself? This is exactly what Wurman is trying to get at with information architecture. There is all of this information out there that no one knows how to sort through it and figure out a logical order to it all. How can we give it order and structure if no one is willing to step forward and say that they are willing to push themselves to figure out something new. Wurman believed that there needs to be an entire degree focused on solely this, the architecture to knowledge, to information, to research. We will only be able to fully understand information to its fullest until it is organized. I personally loved his LATCH acronym. That all information can be organized in fives ways:

1. Location
2. Alphabet
3. Time
4. Category
5. Hierarchy

This is definitely something to keep in the back of your mind from here on out when organizing information. It's quite a nice place to start organizing when you have no idea where to begin.

infoarch. usatoday research.

USA Annotation Presentation

typefour. concept map.

Symposium vs Conference. what we could come up with was that a symposium is more relaxed and laid-back. It's also more hands-on and personal, whereas a conference is a more formal type of meeting.

This is my beginning concept map for our Typographic Symposium. This is the start of a fourteen week group project with the entire junior class to create a typographic symposium for high school students and kcai freshman. This symposium is hopefully going to give high school students and freshman here at kcai exposure to what design is, is not, and what it can be.

i feel that i definitely over-worked this concept map design wise. i kept pushing and pushing it. if i had more time i would have gone back and stripped it down some. but for the amount of time we had, i'm quite pleased with what i was able to come up with.

fedrigoni papers.

Fedrigoni UK Papers have released their new promotional calendars for 2011, it was inspired by the Matryoshka(Russian Doll) and each month the box gets smaller so they fit into one another. I want this! Why am I not in the UK??????!!!!

narrative. project7.

Mars Motion Graphics from Ian Arthur Spaeth on Vimeo.

This project started with a logo build of our company's logo through animating it in After Effects. You can see the logo build at the beginning of the piece above. We brainstormed for a few days as to how the logo should build onto the screen that brought another layer of information to the viewer about the company. We spent 2 weeks working on the logo build, and the last three weeks we worked on a second piece that was linear in nature and that some how worked in with the brand. I created an in-house, environmental motion graphic piece that would be installed in the store. It would be made up of 4 large HD flat panel screens. It worked with using the A in the Mars logo as a viewer into other information. The music in the clip is arbitrary, it was put in there to give an atmospheric feel as to how you would view the actual piece.

Story boarding this project was rather intense. I had four screens to work with and trying to figure out the best way to manipulate all of them was quite the task. With the logo build, i worked with using the sound of the sewing machine paired with the animation of the logo sewing in to create resolution in the viewers mind. Also trying to use the sound to help reinforce the tailoring side of the store. I found out that sound makes everything that much more cohesive. When there isn't sound, things just drag out much longer than what they really are. But something as simple as image and text together can create a very successful piece. You dont have to have every channel to make it great. With my project, I focused on the duration of how long things took to move on the screen and how long they stayed up on the screen. My piece was more of an ambiant piece that would run throughout the entire day. It had information up on it but I didn't want it to distract them too terribly much. I worked with trying to create unity across four screens by spanning information across multiple screens working in unison.